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A project for Signature Market, to create a key visual for their Chinese New Year 2024 campaign 'The Taste of Reunion'. The key visual is applied across Signature Market digital promotional materials, visual merchandising and limited edition gift set box.
"Embrace Year 2024 with abundance and joy, courtesy of Signature Market's exquisite goods and festive feasts. Their exclusive New Year gift box design, crafted in abstract form to inspire personal interpretation. It's a visual homage to the family table, captures the essence of reunion, evoking memories of shared laughter, stories, and the joy of festive feasting at the family table. Celebrate the new year with Signature Market, where every box tells a unique story."
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